How can we design a program in which a large company collaborates with startups to create new business value over just a few weeks? This was the question Cisco asked us, but with an additional challenge thrown in: include a rapid ideation stage during VivaTech, the giant tech event in Paris.
We sought to understand the needs of three main stakeholder groups: our client Cisco, a set of 32 startups, and Cisco's partners. The goal was to create a strategy to break down the barriers among these groups and get them to work together to solve real business problems. For this we created the "Tri-Creation" method.
We lead the sourcing of 32 startups from an original list of 70+ and facilitated Tri-Creation sessions. The end result was 22 new prototypes, several working products, and real live business cases. Combined with Cisco team's amazing technological expertise, our process brought added value to all stakeholders involved.