How do you bring startups, bank retailers and ExCo members to engage in meaningful partnerships around the future of retail at CES? This is the challenge BNP Paribas Personal Finance was trying to solve in organizing a working session at CES in 2017. We provided a collaborative approach to the challenge that more than answered their needs and expectations.
With little time to prepare, we focused on the core success factor: creating a dynamic working session focused on tri-partite collaboration in order to maximize the chances of creating long-lasting partnerships. With this in mind, mastering pre-session preparation was crucial to allow participants to fully dive into the working session the day of the session.
We worked with 10 startups internationally to prepare them to demo during the session and facilitated three-way panel discussions. This led to engaging content, exciting exchanges, and five Proof of Concepts (POCs) between startups and BNP Paribas Personal Finance.